Amazon is ramping up efforts to attract Chinese sellers as part of its strategy to boost its e-commerce business. The company has been expanding its presence in China by opening new local offices and organizing seller workshops. This initiative is designed to counter the growing threat from low-priced competitors like Temu and to expand its product offerings. At a recent seller event in Shenzhen, Amazon called for “promoting Chinese brands to the world.” While Amazon has scaled back its consumer-facing business in China, it is now focusing on leveraging the country as a source of products for its global marketplaces.
